(CercleFinance.com) – ADP announced on Wednesday that it had chosen to retain JCDecaux to operate advertising activities at its Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget airports.
Following a public consultation, the world leader in outdoor advertising has been selected as co-shareholder of the new company Extime Media.
Under the terms of the project, the ‘Extime JCDecaux Airport’ brand will replace the previously existing ‘JCDecaux Airport Paris’ brand with the aim of becoming the reference in the world of airport media.
The entity thus plans to open up internationally, via the deployment of its activities in Turkey from 2024 and in Jordan during 2025.
Extime has also set itself the goal of reducing its electricity consumption by 30% by 2026 compared to 2016 and by 50% its carbon emissions by 2030 compared to 2019.
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