(AOF) – JCDecaux announces that it has won the exclusive advertising concession for Shenzhen Bao’an International Airport in China, following a call for tenders. This new contract, effective February 1, 2024, expands JCDecaux’s presence in Chinese airports by ensuring a strong presence in the Guangdong-Hong Kong-Macao Greater Bay Area, one of the most dynamic in the world, which has more than of 86 million inhabitants.
Drawing on around 400 existing advertising devices, this new partnership aims for the highest international standards in airport advertising. JCDecaux will invest in new giant iconic digital screens, data and software, to support the digital transformation of the airport.
This digital transformation will make it possible to attract new advertisers to the airport looking for quality and efficient media assets.
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