(CercleFinance.com) – JCDecaux announces that its British subsidiary JCDecaux UK has integrated programmatic buying capabilities into its advertising locations at London Heathrow airport.
The offer must connect advertising buyers and sellers to advertising inventory via VIOOH, the world’s first DOOH (Digital Out-of-Home) platform.
‘Advertisers will be able to combine the precision of targeting and flexibility of programmatic buying with the efficiency of high impact Digital Out-of-Home (DOOH), the second fastest growing medium after mobile advertising, at Heathrow , the busiest airport in the United Kingdom and one of the main international hubs,” JCDecaux points out.
As part of a more than 20-year partnership with Heathrow, JCDecaux will introduce these new programmatic capabilities to all Heathrow and Heathrow Express terminals – over 700 digital screens.
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