(CercleFinance.com) – Following a call for tenders, JCDecaux announces that it has been selected to deploy and operate indoor and outdoor advertising media at Bordeaux Airport.
In line with the airport’s strategy, the new project will be based on:
– A strong move upmarket in both interior and exterior supports.
– A commitment to sustainable development by taking part in the airport’s Airport Carbon Accreditation program, reducing energy consumption, the carbon footprint and preserving natural resources.
According to JCDecaux, the new system of 93 pieces of furniture will generate an overall saving of 25% in electricity consumption compared to the current market.
All furniture will be equipped with LED technology, allowing a 60% reduction in electricity consumption for 2m2 furniture, adds the company.
‘The innovation and quality standards brought by JCDecaux to operate advertising activities at Bordeaux Airport will contribute to taking us to a new milestone in experience in the years to come
that we wish to offer to each passenger’, commented Simon Dreschel, Chairman of the Board of Directors of Bordeaux Airport.