Joko & Klaas
This is how many viewers saw their program day on ProSieben
© ProSieben / Nadine Rupp
The odds for #24hJK are there. The day was so successful with Joko Winterscheidt and Klaas Heufer-Umlauf at ProSieben.
The risk of leaving the program to Joko Winterscheidt (45) and Klaas Heufer-Umlauf (40) for a whole day paid off completely for ProSieben. According to data from AGF Video Research The station’s mainstays achieved strong ratings. With a daily market share of 17.6 percent, ProSieben won the day on Sunday. The first came in second place with only 7.5 percent.
Best day for ProSieben since 2020
How the industry service “DWDL” calculated, April 21, 2024 was the station’s most successful day in three and a half years. Most recently, in November 2020, the finale of the third season of “The Masked Singer” gave ProSieben a more successful day.
Winterscheidt and Heufer-Umlauf had earned their own program day with their victory in the 50th edition of “Joko and Klaas against ProSieben”. Under the hashtag #24hJK, the duo broadcast live from midnight to 11:59 p.m., but sometimes also sent canned formats over the air.
At the most important broadcast time at 8:15 p.m., Joko and Klaas moderated live under the title “A very good quiz (with a high prize amount)”. 1.70 million viewers watched. 1.24 million of these belonged to the target group of 14-49 year olds. ProSieben thus achieved a very strong market share of 20.8 percent among young viewers. Joko & Klaas were clearly ahead of “Polizeiruf 110”, the second most successful primetime program on Sunday with a 16.0 percent market share.
Best market share of the day at Uno with Sido
The market share was even better in the afternoon. An afternoon of games broadcast live attracted 24.1 percent of young viewers. From 2:42 p.m. they watched the presenters play a game of Uno with rapper Sido (43). The best share of the day in the target group.
ProSieben was thrilled at the end of the experiment, even before the ratings started rolling in. “Thanks to Joko and Klaas for this unique TV event and thanks to all viewers for being there on television, in the stream and here online!” wrote the broadcaster in a message. Via Instagram He even demanded that Chancellor Olaf Scholz have his own holiday on April 21st, a “Day of Premium Entertainment”.