(Boursier.com) — Klaviyo , a Boston firm active in marketing automation, which had just revised its introductory range upwards, between $27 and $29 per security, last night priced the operation at $30 per security, again above this range. The company and its current shareholders intend to offer 19.2 million shares, which would raise funds of $576 million. The valuation on these bases reached $9.2 billion. Reuters reported last week that the deal was nearly 20 times oversubscribed. BlackRock and AllianceBernstein said they were likely to acquire up to $100 million in securities each. Klaviyo, founded in 2012 by engineers Ed Hallen and Andrew Bialecki, enables data storage and analysis for e-commerce brands, enabling personalized messages to be sent to prospects.
The file will take its first steps on the NYSE (New York Stock Exchange) this Wednesday under the symbol KVYO.
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