In the hierarchy of turnover, Krafton is now ahead of Capcom and Koei Tecmo, but still a good notch behind Konami, Ubisoft, Sega Sammy and even Square Enix, to give you an idea. Krafton’s growth is driven primarily by the PUBG franchise, which consists of PUBG Battlegrounds, PUBG-Mobile, Battlegrounds Mobile India and New State Mobile. All are now free-to-play since the first named adopted this economic model last month. Krafton did not make this choice at random and is counting on the expenses involved, which were already considerable before the switch to free. One of the most popular games in the world, PUBG-Mobile alone generated a billion dollars in revenue, but these mostly go into the pocket of Tencent, the game’s developer and publisher.
For 2022, Krafton plans to strengthen its game development capabilities while investing in new opportunities, starting with this metaverse (virtual world) and NFT story. The group, which acquired the studio of Subnautica last year, also wants to make itself known with other licenses than PUBG.
As such, while Electronic Arts offers a remake of the first dead spaceaction and horror fans are waiting for news of The Callisto Protocol, a big production of the survival horror developed by Striking Distance Studios which aims for a release in the second half of 2022 on consoles and PC. Remember that this studio was founded by veterans of dead space and call of duty.
At the same time, Unknown Worlds (Subnautica) is at work on a turn-based strategy game set in a sci-fi world, code name Project M, which we also hope to discover in 2022 as part of early access. On mobile, Dreamotion Studios and RisingWings will launch Road To Valor: Empires and Defense Derbytwo real-time strategy games.
Finally, if Krafton has not announced anything yet, the group intends to take its first steps in the world of virtual reality without investing billions. “The market is still young to reach mainstream popularity, but the COVID pandemic and the growing installed base of the Oculus Quest 2 have grown the VR market to a size worth making some speculation about. small-scale attempts“, can we read.