Kylie Jenner is at the top: According to the US business magazine "Forbes", the entrepreneur is the highest paid celebrity in 2020. The past twelve months are said to have earned her a total of $ 590 million (around 520 million euros). The 22-year-old's net worth is now estimated at $ 900 million, around € 790 million. But where does all the money come from?
Family TV project pays off
As the child of Kris (64) and Caitlyn Jenner (70), Kylie Jenner has been in public since childhood. Since she was ten years old, her life and that of her family members around half-sister Kim Kardashian (39) have been accompanied by the TV camera. The reality show "Keeping Up With the Kardashians" is already in its 18th season. How much Kylie Jenner gets from the Gagen cake is not known. However, when the Kardashian-Jenner clan signed a contract for another five seasons in 2017, "TMZ" reported $ 30 million per season for the entire family.
Cosmetic empire makes her a multi-millionaire
Most of the money that can be found on Kylie Jenner's account comes from her beauty company founded in 2015. With her cosmetic brand "Kylie Cosmetics", the now 22-year-old has founded a real gold mine, which brings millions in her year by year. According to Forbes, the makeup empire was worth around $ 800 million in 2018, and its value was estimated at $ 900 million a year later. At that time Jenner held all shares in the company, before finally selling 51 percent of them for $ 600 million in 2019.
At the time, the entrepreneur titled "Forbes" as the youngest self-made billionaire of all time – but has since been backtracking. In an article published at the end of May, the magazine alleged that the 22-year-old and her family overestimated "Kylie Cosmetics" at $ 1.2 billion. The entrepreneur will hardly care, since she has long had other sources of income.
Click to get rich
An advertising deal here, a new collection there: Jenner has long been a marketing professional – and can rely on her approximately 180 million Instagram followers. What the 22-year-old advertises is bought. This not only brings sales to your company, but also to you personally. In 2019, Hopper, an Instagram planning tool, determined that Jenner could make a whopping $ 1.2 million with a single post on the social media platform. In this ranking she also took the top spot, followed by Ariana Grande (26) and Cristiano Ronaldo (35).