As part of its new policy, La Poste has chosen to set up fitting rooms in less than ten offices before the end of 2023 before launching its “new generation” plan. by 2024. Customers will be able to try on their clothes ordered online directly on site.
As part of his plan “new generation», La Poste has decided to launch a major renovation of its post offices. In fact, more than 8 post offices will open with these new infrastructures by the end of 2023 and more than 70 during 2024 with the aim of all offices being renovated by 2027. An investment framework of more than 500 million euros reserved for renovation only! And among these renovations we find the installation of an ultra modern fitting room, we tell you everything!
Although the idea may seem absurd at first glance, this test launched in eight post offices in France has already attracted a large part of the population who order online. With a “360 degree vision» as indicated in the press release, these fitting rooms were set up with the aim of allowing La Poste customers to be able to try on their clothes or pair of shoes directly after receiving them without having to make a return trip. return if the product needs to be returned.
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A completely free initiative
To benefit from these fitting rooms in post offices you do not need anything, no subscription, no registration, no payment, the offer has been made available to everyone and free of charge. It was on the basis of the observation that nearly 20 to 30% of purchases made online are generally returned that La Poste decided to launch the operation. Fadela Semlali, head of the post office of the École Militaire de Paris in the 7th arrondissement, has also set up this service two months ago and she ensures that customers are satisfied with the offer.
If the test proves conclusive, the concept must be extended to many other post offices which will be called “parcel stations“. An announcement which unfortunately does not please everyone, Pierre Talamon, a city center trader spoke to TF1: “Independent traders ensure the vitality of city centers, if we want there to be no more businesses in city centers, well we continue in this direction“. On the side of the Allure Federation, an organization bringing together the bosses of the clothing and textile businesses, it is the same story. The group posted their anger on Linkedin: “Bruno Le Maire, after the “resellers” of Christophe Béchu and the “genius” of your Minister of Commerce, Olivia Gregoire, all that was missing was a fitting room in a 100% public company owned by the Caisse des Dépôts Group up to 66% and the State up to 34% for clothing purchased on Vinted, Shein, Temu, etc.» An initiative which is therefore not unanimous!
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