A strong community and successful collaborations – Influencer Laura Noltemeyer seems to have the perfect foundation for a successful career in social media. In the new episode GLOSSIP, the GALA beauty podcast, the content creator talks to editor Lara Golombek about her tough everyday life in the social media business.
Laura Noltemeyer may be better known to many as the design jungle. That’s what she called her fashion and lifestyle blog in 2014, which she launched alongside writing her master’s thesis in architecture. The native of Hamburg wanted to build a platform to share her creative work. However, the 32-year-old does not practice the profession of architect. As an influencer and entrepreneur, she now reaches around 250,000 Instagram fans who have the opportunity to see her clean beauty brand products Bayage or to buy their self-designed wallpaper. All in all, Laura is an independent business woman who combines creativity and exclusive taste in her work.
Episode 5: Laura Noltemeyer: This is what her full-time job as a content creator looks like
Jobs was ridiculed on social media for a long time. However, content creator Laura Noltemeyer aka “Designjungle” knows what a stressful everyday life is behind it. For several years she has been under pressure to produce content on a regular basis. How does the 32-year-old deal with it? Are there days without writing a post or does she force herself to write aesthetic content? The Hamburg native also talks about cooperation: How many requests does she really turn down and what values are important to her in brands?
The newly married brunette doesn’t just share outfit pictures: it’s important to her to show a wide range of creativity. But how does she find out what content her followers are interested in? And does she also share negative experiences of her everyday life?
You would lose yourself if you didn’t develop a thick skin.
The influencer used to take hate comments to heart, but over the years she has learned to deal with them. In the new GLOSSIP episode, she reveals which exercises help her and why comments are more important to her than likes.
Episode 4: Laura Noltemeyer: This is what her wedding celebration will look like
Spontaneous as she is, the influencer simply lets her wedding come to her. After her boyfriend Julian asked for her hand easily between the kitchen and living room after 11 years, the couple has been happily married since July 2021 – but there has not yet been a big wedding celebration due to the pandemic. But the idea, developed together with a wedding planner, is already in place. And the outfit? Has the 32-year-old already found the perfect dress and does she know which hair and make-up styling will complement the look?
I will not step naked in front of the altar.
For the brunette, it’s not about her outfit but the people she’s around on this special day. Nevertheless, the “wedding newbie” tells us a few details: How will she decorate the location and what make-up will she wear?
The couple is totally in love! Nevertheless, there are a few things that should not be missing from your free wedding. In the new GLOSSIP episode, Laura tells us about her and also talks about whether a honeymoon is planned.
Episode 3: Laura Noltemeyer: This embodies her beauty brand
Beauty products also fly around in abundance at Laura Noltemeyer – but she still lacked the perfect counterpart between luxury and natural cosmetics. So why not just use her expert knowledge in beauty and business to found your own cosmetics brand? It launched in September 2020 Bayage: The product range offers everything that makes the beauty heart beat faster, from hand creams to masks. The greatest thing? The content creator does not use parabens and silicones in her brand, all items are vegan and produced in Germany.
I don’t want to bring any compromises to the market.
Being close to the customer is extremely important to the Hamburg native. She also does without a large corporation that manages her company, but takes care of all to-dos with her husband Julian and her business partner. In the new GLOSSIP episode, Laura is totally transparent and talks about the entire development of her products: How did the packaging come about, what was most important to her about the products and what does the brand name actually stand for Bayage?
Episode 2: Laura Noltemeyer: In just a few steps to her go-to make-up
Brightly colored eyeshadow? A look in which we would rather not see entrepreneur and content creator Laura Noltemeyer. Nevertheless, she loves trying out new trends – just not on a daily basis or in a business meeting. The Hamburg native prefers a natural, glowy look. What is her favorite color palette to dip her makeup brush in? And how does the perfect eyeliner stroke work? The influencer tells us her insider tips!
I swear by microdermabrasion.
Laura regularly goes to the beautician, her skincare routine is the top priority. Clean beauty products are super important to her. In the new GLOSSIP episode, you can hear exactly what they are all about and which care hacks the 32-year-old recommends to all jetsetters.
Episode 1: Laura Noltemeyer: “Say no more often than you actually mean it”
Designjungle – her blog name stands for creative diversity. Laura Noltemeyer not only shares fashion pictures and interior inspirations, but has also been releasing her own beauty products since 2018. As a seasoned career woman, she now reveals: she used to be rather shy and had to dare to leave her comfort zone! What tips helped her gather her courage? Why does she fulfill self-employment? And why is networking the be-all and end-all in your area?
Design jungle: between architecture and fashion
The founder has already brought wallpapers and beauty products onto the market – and has no regrets. Who helped her with these decisions? How does the power woman come to rest in this fast-paced everyday life? And why does she think women need to support each other more? She reveals that in the new GLOSSIP episode.
GLOSSIP, the GALA beauty podcast: Every Friday on Audio Now, Spotify, iTunes and wherever there are podcasts.