Lectra announces the acquisition of the majority of the capital of Launchmetrics
The Group significantly expands its activities in fashion marketing
and thus strengthens its position as a key player in Industry 4.0.
Paris, January 9, 2024 –
Lectra
announces the signing of an agreement to acquire the majority of the capital and voting rights of the American company
,
Launchmetrics
.
A major player in the fashion, automotive and furniture markets, Lectra allows its customers to benefit from the advances of Industry 4.0 by offering its software, its cutting equipment, its data analysis solutions and its services associated with brands, manufacturers and distributors.
Founded in 2015, Launchmetrics designs and markets in SaaS mode an innovative cloud platform dedicated to brand performance
,
composed of seven modules, aimed at marketing and communication professionals for the Fashion,
Lifestyle
and Beauty.
In a complex and constantly evolving environment – the rise of artificial intelligence, the development of multi-channel distribution, the emergence of new consumer behaviors, and changes in regulatory and CSR constraints – brands must create a strong identity, develop a differentiating positioning to gain visibility, and optimize consumer identification and loyalty.
To support their clients in the launch of their collections and in key moments of communication with their ecosystem, Launchmetrics has developed a cloud platform which – through the use of aggregated marketing data – allows its clients to orchestrate the launch of their brand campaigns, to precisely measure their effectiveness, and thus maximize their return on investment.
An internationally renowned technology company, Launchmetrics has marketing data capital for the Fashion,
Lifestyle
and top-notch Beauty, thanks to its mastery of advanced Industry 4.0 technologies: data, the cloud and artificial intelligence in particular.
In 2023, Launchmetrics’ revenue is expected to be approximately $45 million – including more than $40 million in recurring revenue – and adjusted EBITDA of approximately $5 million, realized from nearly 1,700 clients in around twenty countries, including prestigious fashion brands.
“Launchmetrics wanted to partner with the Lectra Group in order to accelerate the development of its offering on a global level, alongside a technological leader in Fashion”
declares Michael Jaïs, Founder and CEO of Launchmetrics.
“The alliance of Launchmetrics and Lectra will enable us to enrich our respective offerings with more artificial intelligence and complementary data – product and marketing – in order to offer a unique value proposition to our customers. »
“This acquisition is fully in line with Lectra’s approach to expanding its presence in the Fashion market, by covering additional strategic links in its clients’ value chain. The combination of our existing solutions and those of Launchmetrics positions the Group as the only technological player to support its customers from product development to production, then from collection management to marketing, e-commerce and traceability.
adds Daniel Harari, Chairman and CEO of Lectra.
“After seven acquisitions over the last six years, this new strategic step allows Lectra to continue to push the boundaries by defining a new framework for Industry 4.0 in the Fashion market, and fits perfectly into our strategy. strategic road 2023-2025, presented in February 2023.
he concludes.
The transaction involves the acquisition in January 2024 of approximately 50.3% of Launchmetrics, for an amount of approximately $85 million, which will depend on recurring revenue and 2023 EBITDA. capital and remaining voting rights is planned in five stages: in 2025, 2026, 2027, 2028 and 2030. The total price of the transaction is expected to be between 200 and 240 million dollars, based on expected growth at double figures, both recurring revenue and EBITDA, over the period 2024-2029.
Bpifrance, Launchmetrics’ key shareholder, will sell part of its stake during this operation and will remain in the company’s capital until 2027.
About Lectra:
A major player in the fashion, automotive and furniture markets, Lectra contributes to the development of Industry 4.0 with audacity and passion, by fully integrating Corporate Social Responsibility (CSR) into its global strategy.
The Group offers cutting-edge industrial intelligence solutions that facilitate the digital transformation of companies. Through its software, equipment, data and services, Lectra helps its customers push boundaries and fully unlock their potential. Its 2,500 employees are guided by three fundamental values, which are the pride of the Group: being open-minded, being trusted partners and innovating with enthusiasm.
Founded in 1973, Lectra achieved a turnover of 522 million euros in 2022. The company is listed on Euronext where it is part of the following indices: SBF 120, CAC Mid 60, CAC Mid&Small, CAC All Shares, CAC All-Tradable, CAC Technology, EN Tech Leaders and ENT PEA-PME 150.
For more information, visit
lectra.com
.
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Media contacts:
Hotwire for Lectra
Alexis Bletsas –
t:
+33 (0)1 43 12 55 71
Laura Bandiera –
t:
+33 (0)1 43 12 55 70
Elise Martin –
t:
+33 (0)1 43 12 77
e :
Attachments
pr-Launchmetrics-acquisition-fr-01-9-2024
Press-release