The Danish Lego announced a 5% drop in its net profit in 2023 to 13.1 billion crowns (1.76 billion euros) but consolidated its place as the world number one in toys (GETTY IMAGES NORTH AMERICA/AFP /JOE RAEDLE)
The Danish Lego announced a 5% drop in its net profit in 2023 to 13.1 billion crowns (1.76 billion euros) but consolidated its place as the world number one in toys, it announced Tuesday.
Its turnover increased by 2%, to 65.9 billion crowns (8.8 billion euros), it specifies in its annual report, a record result for the family group which continues to gain profits. market shares.
Its retail sales – for which it does not specify the figures – increased by 4% during a difficult year for the toy industry due to high inflation.
Lego has posted a first decline in its net profit over one year since 2017, with the group explaining that it has invested in sustainability and digital technology.
“In five years, we have experienced organic growth of 81%, while the market has grown by 12%,” said Niels Christiansen, the group’s CEO, in an interview with AFP. further progression in 2024.
“So every year we have taken market share and the outlook for this year is that we will continue to take it,” he added.
Lego was the world number one in the games market with a market share of 14% in 2022, according to market analysis firm Statista. No figures were available for 2023.
A slight downside for this unlisted flagship of Danish industry, sales declined in China – but they have recovered in the United States and central and eastern Europe.
“In China, economic conditions are severe enough that many consumers are showing some restraint, perhaps buying the same number of Lego sets, but sometimes slightly cheaper sets,” Christiansen said.
© 2024 AFP
Did you like this article ? Share it with your friends using the buttons below.
