Live from the mega trade fair – Auto China: cheap paradise or monster wave?

Everything is just the beginning
We don’t know when the great flood from China will come to us, but we know it will be powerful. This is similar to Auto China, where it’s hard to get information because the booth crews aren’t trained to provide information in English to Western visitors. What for? So a lot remains unclear, and yet for Chinese companies it is still considered an honor to have “made it” in Europe.

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