Making a running shoe in Asia would have been so much easier! As do all the big brands of sports shoes that arrive in containers from China, Vietnam or India… But the project didn’t interest them at all. Too easy. And without any interest!
Because Thomas and Nicolas Corona (now at the head of BV Sport) have understood for a long time that it was urgent to reindustrialize in France to no longer be dependent on Asia, to develop industrial synergies on the territory to preserve our know- make and develop short circuits as much as possible, to reduce the carbon footprint. Easy to say. More complicated to do!
Relocating lost know-how
“To make a running shoe, you need a shape,” explains Thomas Corona. But the last…