Photo: Chloe Ramdani
Waking up must have been difficult for fans of the K Corp who were at the Accor Arena yesterday. We are not talking here about defeats, which are ultimately anecdotal and inconsequential, but about the feeling of emptiness that inevitably invades hearts after the end of an event. The KCX 2 delivered on all of its promises and delivered an unforgettable experience to the audience. Between the fans, the players, the artists and all the legends of the club, the communion was total. The decibels shook the walls: there was a before KCX 2 and there will be an after.
But before madness took hold of Bercy and its room dressed in blue, we had the opportunity to talk about ten minutes with one of the heroes of the evening: Prime. More discreet than his friend Kameto, he remains a cornerstone of the Karmine Corp project. With his sparkling eye and his charming smile, he had already succeeded in selling us dreams in the press room, long before the show and the furia began in the arena.
Premium, discreet but very effective!
There was bound to be a bit of stress before the start of the show. Even though Prime has already filled the Olympia, Bercy, it’s still something. But the stress was surely much more present among the players and the casters. Prime is a real Swiss army knife and for this somewhat special evening, he found himself a lot in the role of producer and organizer, which gives him more responsibilities but also a different stress. It was he who contacted the two rappers invited to animate the half-time by his side: Green Montana and Kekra. The connection was made naturally since they correspond to the identity of the Karmine Corp. “They are friends of the club” and many ultras follow these rappers on a daily basis.
Obviously, on the esports side, Kameto is often the one who goes to the coal to stream and cast Karmine Corp matches. But Prime is still present, in The shadow. The KCXs remind us that he also deserves a lot of love and light.
The Karmine Corp right in its boots with its partners
But if this KCX 2 is primarily aimed at fans and ultras, it’s also a huge opportunity for the club to show off. Show Karmine partners that they were right to invest in them, but also show the rest of the world that the structure is here to succeed and stay. The Karmine”breaks the screen, shows that she goes much further than on the Internet“Being at home is good, but there are limits. Physicality is different, for the players as well as for the public. This federation around the project is important, in particular to attract new partners. The KC has besides the choice spoiled for choice and Prime “refuses many many brands” which do not correspond enough to the project. The Karmine Corp knows where it is going, it does not want to have a “sponsor brand” but partner brands, which are really involved. The goal is not to become a “mammoth unable to be flexible“. So you have to be careful to accompany yourself well, especially when you have ambitions to open up internationally, with expansion and influence outside France. A sponsor, that’s statistics and that gives a receipt at the end. A partner listens, accompanies and builds together. Obviously, Jeremy, a Samsung representative who was present next to Prime, was over the moon when he heard these words.
The Karmine Corp co-founder is ambitious but remains humble. No question of proclaiming yourself as a “business model” to follow. The project works very well, but it remains unique. It relies fully on the personality of its two CEOs, Prime and Kameto. Their image, their knowledge, their network… Without that, nothing would be possible and if tomorrow a structure wants to reproduce the trajectory of KC identically, it is quite simply impossible. “That’s a lot of coincidences to bring together to talk about a business model“.
KC, already a great in Europe?
Prime is devoted body and soul to the project. He is convinced that esports has a great future and that if tomorrow, we organized the Olympic Games of Esport, they would make even more noise than the traditional Olympic Games. There is more emulation here and the public is much more connected and active on the networks. “France will not respond to Spain, tema le dunk“. In contrast, Kameto and Ibai can send punchlines to each other without any worry or discomfort.
On the other hand, you should not rely too much on Prime to carry you in ranked League of Legends or Valorant. On the MOBA, he leveled up to 30 and tried to soloQ, but “it faded him“. In Valorant, he likes to shoot, but he lacks patience and often does anything wrong. Prime has his periods, like any gamer, but he has a lot of work to do. Especially when he has to remedy a anomaly…despite the hype and the successes, the Karmine Corp is still not in the European elite.”It’s as if the Champions League was played without Real“.
lfl-lol
Yesterday’s evening will leave a taste of unfinished business in the mouths of Karmine Corp fans yesterday. On site, the ultras filled up with memories and the blue furia was a pleasure to see. But those who watched the KCX 2 stream will remember the two defeats above all. Magical KCX or cursed KCX?