It is, most likely, the best in terms of value for money. With its great diversity of models, sizes and colors, with an excellent absorption capacity, Mademoiselle Culotte is among the leaders.
It’s a fun name. You can feel the charm and a distinctly French lightness. It is both a brand and an idea. A brand of menstrual panties, and this idea that periods are nothing dramatic. No coincidence if Miss Panties, under a whimsical exterior, is today one of the biggest players on the market. The beginnings are however modest, groping, intuitive. Originally, a couple: Camille and Thomas. We are in 2020. The first, little worn on the sanitary pad, suffers from irritation when she uses pads. The second has been in e-commerce for a few years.
Camille notes the arrival of the menstrual panties, she is interested in it for her own account, but the price is prohibitive. Hence the feeling that there is something to test, an entrepreneurial adventure at the same time as a process of democratization (especially given the menstrual precariousness in France). They go in search of suppliers capable of offering interesting quality-price ratios. They are launching a few models. 3 years later, the company took off. Deserved.
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Mademoiselle Culotte: the successful bet of innovation and comfort for all women
Two strong ideas support the project. First, despite the rules, we must be able to wear panties that are feminine. One is no less of a woman during these few days a month. Then, it must be understood that physical and psychological comfort are one. Eto be good in your head supposes to be good in your body. In this sense, Mademoiselle Culotte wants to stay the course of innovation and in ways that cannot be reduced to simple marketing operations. These two ideas have thus been answered with sound strategies.
The first consisted of offering classic or elegant panties, with various patterns and colors, lace, boxers and even these menstrual swimwear which have been a real hit since the summer of 2022. The pleasure of underwear is clearly a sub-category of the broader pleasure of clothing.
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A range suitable for teenage girls
More original, they were the first to offer ranges specifically designed for teenage girls. Here again, anchoring in reality. Having been a supervisor in a college classified ZEP (according to the old name), Thomas discovered the considerable number of students without protection during their first period, and for sad financial reasons. Moreover, symbolically, teenagers are naturally more comfortable with the idea of wearing panties than a tampon. More comfortable, no irritation, no smell: the best way to enter this new era of feminine life.
The key argument, however, and which is as valid for disadvantaged audiences as for any other: with possible reuse for 3 to 5 years, the cost of acquisition becomes negligible. And all the more so since the online offers are regular.
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Ultra efficient and close to customers
Moreover, we will recall that this is a zero waste solutions. Tampons and towels, give rise to a real ecological disaster. With the panties made of healthy materials (cotton, bamboo fibers, a little elastane necessarily, but we are essentially on eco-responsible materials), the product fits itself into its time. Mademoiselle Culotte packaging is either biodegradable or recyclable. If each company must assume its own responsibility, this is all the more true when one is a player in the textile industry.
Thomas and Camille communicate very little on the issue, ill at ease at the idea of taking advantage of an attitude based on common sense. What matters most to them is change the lives of women. Here, they know the direct impact they have on each of their clients. And they make it known by very complimentary reviews, which are springing up all over the web. Main reason for satisfaction? THE absorption rate. With those 4 superimposed absorbent layers, the panties can be kept for 12 hours in a row (6 to 8 hours in the case of bleeding periods).
Having started at 2 in a small apartment, it installs a spirit and manners! 7, now, in a warehouse in Toulouse, they take care of their own logistics, reluctant to outsource. Everything is packaged by the care of the team, ensuring 100% control of stock and product. In the same vein, customer service is also internalized. If the size is not suitable, a free exchange will be offered, with the new package sent within 24 hours. In such a dynamic, the quality of service grows with the company. The French customer base has exceeded 200,000 and more and more pharmacies are including Mademoiselle Culotte items on their shelves. A small revolution is underway.
Article written in collaboration with Mademoiselle Culotte
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