MADVERTISE: Strategic reorientation of activities – Madvertise becomes Metadvertise – 07/27/2022 at 19:05

Press release

Levallois-Perret, July 27, 2022 – 6 p.m.


Strategic reorientation of activities:

  • Confirmation of the sale of assets to the Azerion group

  • Madvertise becomes Metadvertise

Madvertise confirms the finalization of the sale of its subsidiaries dedicated to mobile advertising in Germany and France to the Dutch group Azerion for €11.3 million


, pursuant to the exclusive agreement announced on July 5, 2022 . This effective sale of assets, accompanied by a 12-month consultancy contract with Azerion, confirms the company’s new strategy, which is committed to a profound reorientation of its activity.

The R&D teams, engine and heart of the company’s innovation, through its subsidiary Appsfire, will be the precious allies to support the development of new innovative solutions.

In order to record this new course, the company changes its corporate name


and becomes


. The mnemonic code will also be modified to become



Backed by a reinforced investment capacity and recognized technological expertise, Metadvertise is working on a new roadmap which will be detailed during the 3


quarter 2022.



Metadvertise (formerly Madvertise) was one of the European AdTech pioneers founded in 2011 in the heart of Europe. After the sale of its assets to the AZERION group in July 2022, Metadvertise is positioning itself in high-growth technological segments.

Metadvertise is listed on Euronext Growth Paris (FR0010812230 – ALMTA) and eligible for the PEA-PME.

Metaadvertise Contacts

AELIUM FINANCE – Press/Investors

Valentine Boivin / Solene Kennis

+33 (0)1 75 77 54 65

[email protected]

This release contains forward-looking information regarding the financial condition and results of Madvertise. Although it is based on reasonable assumptions, this forward-looking information is subject to numerous risks and uncertainties, including matters that are unknown to the company or are not currently considered material and there can be no assurance that events expected will take place or that the stated objectives will actually be achieved. In particular, the consequences of the Covid-19 epidemic are uncertain and the health crisis could aggravate the risks facing the Group.


Paid in cash and Azerion shares (see July 5, 2022 press release)


Decision of the Combined General Meeting of March 31, 2022

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