TikTok has a new face in France. This is Marlène Masure who joins the social network as Director of Operations France and Benelux. Based in Paris, she will report to Rich Waterworth, Managing Director of TikTok Europe.
Before joining the most visited site in the world in 2021, Marlène Masure officiated within the Organizing Committee of the Paris 2024 Olympic Games as Director of Partnerships and Business Development. Previously, she had worked for Disney France and Electronic Arts. According to Médiamétrie, TikTok has 8 million daily users in France.