Since the start of the year, these missing products have represented “already 3.5 billion euros” in lost earnings for professionals, according to panelist NielsenIQ.
Do you have the impression that the shelves of your favorite supermarket are less and less filled? You are not the only one, and your observation is not wrong. According to the latest data from panelist NielsenIQ, shared this week, stock-outs are on the rise in stores. The rupture rate reached 5.8% last month, up 1.7 points compared to the same period a year earlier.
In detail, if a growing number of types of products are concerned, the grocery store, the fresh and liquids departments are the departments most affected by these shortages. Vinaigrettes, cold sauces such as mustard – the lack of which has been in the news for several months – or mayonnaise, sparkling waters, soups or even oils are increasingly rare, lists NielsenIQ. Same observation for sausages and hams, which are no longer sufficiently available to meet demand. It is also necessary to be patient before seeing these foodstuffs reappear: “the average duration of ruptures is four days“, specifies the press release.
SEE ALSO – As Christmas approaches, gamers are on the hunt for consoles due to component shortages
Read alsoEggs supplant meat and fish on the shelves
Consumers are not the only ones to suffer: shortages are expensive for distributors, representing a huge loss of earnings, of the order of4.4 billion euros over a full year – and already 3.5 billion euros in 2022“, figures the panelist. The missing products in the grocery store shelves weigh heavily in this assessment, around 31% of the total shortfall, far ahead of liquids – 20% of the total.
In addition, the situation has worsened in recent months as the pandemic, weather conditions and the war in Ukraine disrupt supply chains. At the beginning of the year, by way of comparison, the rupture rate peaked at 4%, an already high level. Then, this summer, NielsenIQ had reported an increase to 5%. As winter approaches, new products are also victims of their own success, such as fire products, which “experience strong breaks“: faced with soaring energy prices, the French are visibly preparing for the arrival of cold weather.
SEE ALSO – From gas to yogurt, one shortage could hide another