(Boursier.com) — In backup procedure since January 16, Mastrad informs that this procedure, lasting 6 months, will be managed by a legal representative who will propose payment schedules to creditors prior to this date. During this period, Mastrad indicates that it will continue its operations normally, with particular attention paid to relaunching the activity of temperature sensors for the kitchen.
Mastrad confirms that it has exhibited its latest generation of connected probe at the Consumer Electronics Show (CES) in Las Vegas from January 9 to 12, under the ORKA brand. This new version integrates advanced features such as three high-quality temperature sensors, an optimized algorithm, an extended communication range and resistance to temperatures up to 500oC, all protected by American and European patents.
“The stand attracted more than 300 visitors, including major players in the barbecue industry, distributors, chain stores, household appliance manufacturers and many grill enthusiasts. The positive feedback and contacts established are testament to of marked interest,” says Mastrad.
Mastrad maintains an ambition to sell 2,000 probes per month online, supported by significant investments to improve its SEO and marketing tools. The company hopes to be able to quickly revive sales and compensate for the delay in orders from Whirlpool. The priority remains the United States.
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