Maxime Saada: “We should not entrust the future of French cinema to just anyone”


“With 39 Oscar nominations, France ranks second after the United States. (…) The whole world has been fascinated by French cinema since the New Wave”, explains Maxime Saada. Regine Mahaux / Canal+

EXCLUSIVE MAINTENANCE – The chairman of the executive board of the Canal+ group deciphers the challenges facing the group in the seventh art.

Financing of the seventh art, takeover of OCS, competition from streaming platforms, the future of Salto, frequencies of C8 and CNews… Maxime Saada, the chairman of the executive board of the Canal+ group, reveals the group’s ambitions.

LE FIGARO. – Isn’t the agreement of 1 billion euros over five years offered to French cinema by your group a publicity stunt? Your obligations already amount to 200 million euros per year…

Maxim SAADA. – Real investments should not be confused with bonds. Our obligations amount to 160 million euros per year. In 2021, we have reached an agreement with the cinema organizations for the Canal+ group to increase its effort to 190 million euros, and even 210 million if we take into account the expenses for our free-to-air channels, up to in 2024. We are therefore investing more than 40 million euros beyond our obligations. Note that this additional investment corresponds to the total amount of Netflix’s obligations in 2022, the only American platform to have…

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