For 3 to 4 weeks, the potatoes will be replaced by these vegetable fries (carrots, parsnips, vegetables). McDonald’s France
From March 7, the fast food will instead offer, for “3 to 4 weeks”, carrot, parsnip and beetroot fries.
Potatoes take a break at McDo! In just over a week, one of the fast-food flagship products will be replaced. From March 7, McDonald’s will instead offer its customers carrot, parsnip and beetroot fries. The announcement, unveiled by Le Parisien and confirmed at Figaroshould be the subject of a communication campaign deployed in the coming days.
About 1,500 tons of carrots, 1,000 tons of red beets and 700 tons of parsnips will be delivered to the 1,500 and some restaurants present in France. That’s more than 3000 tons of vegetables! These vegetables, which were selected last October in Hauts-de-France, will be mixed in the cones.
More than 3,000 tonnes will be delivered to the 1,500 or so McDonald’s restaurants in France. McDonald’s France
For now, it’s a “temporary replacement the time to carry out this special operation» and thus to test the rating of this accompaniment with consumers. The operation will lastfor 3 to 4 weeks», «everything will depend on the consumption“. For fast food, the objective is to meet the “new consumer needs» and the will of consumers to «diversify their diet“.