MediaMarkt and Saturn have a new competitor: after Coolblue was previously only represented with one store, the second store in Germany is now being added. In other countries, they have already worked their way up to become the largest online electronics retailer.
Coolblue: Second Germany store opened
From now on, the Dutch company Coolblue is not only represented with a shop in Düsseldorf, but also in Essen. It’s in the city center Store with more than 1,400 square meters available and, as usual, offers a product portfolio similar to that of MediaMarkt. This includes smartphones, headphones, laptops and smart TVs.
Online orders can be picked up in Essen and deliveries can be sent to your home. In this regard, Coolblue mentions in the announcement that small packages in and around Essen delivered by bike will.
The new Coolblue store includes eight different “product worlds”, in which some of the articles can also be tested directly on site. For this purpose, Coolblue has set up a living area where televisions and soundbars can be examined closely. In another area, fully automatic coffee machines are waiting for customers.
So that customers can opt for that most suitable product decide, the retailer had advice walls installed. Here, for example, technical terms are explained and what needs to be considered when buying a television.
But you don’t have to set out for tips on buying a TV, because our video is enough:
Coolblue: Successful start in Germany
Coolblue only arrived in Germany with its first retail store in July 2020. The company is also active in its home market of the Netherlands and in Belgium. Last year one could Turnover of 2.3 billion euros to be generated. Coolblue was founded in 1999 as a collection of various web shops.