DECRYPTION – Yannick Carriou, CEO of the measurement institute, believes that TVs and platforms should be treated equally.
It took more than a month for Alex Green, the general manager of Prime Video Sport Europe, to agree to lift the veil on the audience for the Roland-Garros match between Nadal and Djokovic. And again, he simply said that 3 million French people had watched the match.
But Amazon measured this audience itself, which was not stamped by an independent player like Médiamétrie. And it’s even worse on the matches of L1, of which Amazon Prime holds 80% of the rights. No ratings were released for the entire season. Finally, to know the great successes on Netflix, it is necessary to be satisfied with the rare figures delivered by the group itself.
Show transparency
At a time when platforms are coming to play on the lands of televisions and the latter are “platforming” themselves in return, it is unthinkable that two worlds continue to coexist with different rules: that of televisions whose audiences are measured every minute and that of platforms totally silent on their performance
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