Meta is launching a communication campaign called ” Impact will be real to reveal the applications of the metaverse in the real world.
In a note on his blog, Meta explains that his metaverse, which is still in its infancy, could within 10 years have concrete impacts on the real world. Not forbidding any track, the company is already imagining applications in fields as vast and varied as medicine, education, or even the political field.
Horizon Worldsan infinity of possibilities according to its creators
Meta launched this Monday, September 5, a campaign called ” Impact will be real », the objective of which is to inform the public of the concrete applications ofHorizon Worlds in the world. After having assured in the introduction that its metaverse would be developed under the control and with the assistance of political decision-makers and industrial partners, the firm undertook to describe the possibilities that its virtual universe would offer in the future. A future that she estimates to reach in about ten years.
Without going into too much detail, the authors of this blog post thus explain that the metaverse could, for example, be used by teachers of history, mathematics, or even architecture by providing them with an effective visual support. They also see possibilities in the field of medicine, by making it possible to train without risk or to carry out a surgical operation remotely. Basically, it is for all civil society that the company imagines applications, and social and economic consequences.
Based on mobile phone growth figures, the authors of the Meta blog post estimate that the virtual world could contribute $440 billion to Europe’s GDP within ten years.
Forecasts subject to conditions
The confidence of the Meta teams in this project of gargantuan dimensions is probably drawn from that of Mark Zuckerberg. Because with an investment of 10 billion dollars a year, thousands of people hired just for this project and personal communication almost exclusively devoted to Horizon, the boss of Meta is trying to put the odds on his side. Until dragging his company into the first quarter of declining revenues since its inception.
For now, and this surely encourages Meta’s campaign, the least we can say is that it doesn’t really take. Three months after its launch in the United States, only 0.1% of Americans were registered despite the intense communication around the metaverse. As for his arrival in France, only the terrible image shared by Zuckerberg himself to make the announcement really caused a reaction.
Sources: Meta, Century Digital, Slate
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