Microsoft: in 2020, Phil Spencer still dreamed of paying for a huge Japanese manufacturer

At the end of the 90s, Microsoft was designing his first Xbox, but he was afraid of running out of games. He had therefore approached Nintendo to try to buy the Japanese manufacturer, but the current representatives then laughed in his face. Hard blow for Microsoftbut 20 years later, he hasn’t given up.

In the big leak today, which notably unveils the next consoles of Microsoft and the future big games of Bethesdathere was a series of emails between Phil Spencer (director Xbox) and sent to Chris Capossela (chief marketing officer) and Takeshi Numoto (commercial chief marketing officer). In 2020, Microsoft always looking to redeem Nintendowith Phil Spencer saying that “Nintendo is THE main asset for us when it comes to games and today, gaming is our most likely path to consumer relevance.”

The boss of Xbox was confident, stating that “If an American company had a chance with Nintendo, it would probably be in the best position”although the Japanese manufacturer was “sitting on a big pile of money”. Money could not weigh in the balance for a buyout, and Phil Spencer also wanted to avoid a hostile takeover at all costs by buying back shares. The director of Xbox explained that he “plays in the long term”, and that buying Nintendo would be a great moment in his career, and beneficial for both manufacturers.

All this was in 2020. Since then, Microsoft got paid Bethesdait will normally soon conclude the repurchase ofActivision-Blizzard and relies heavily on the services of cloud gaming and subscription with the Game Pass Ultimate (at €12.99 per month on Amazon Or there Fnac).

For his part, Nintendo continued to sell Switches by the pallet, sitting on even more tickets. The two manufacturers still got closerincluding an agreement to carry the Call of Duty on Switch after the purchase ofActivision-Blizzard. It remains to be seen whether the idea of ​​repurchasing Nintendo finally came out of the head of Microsoft

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