(AOF) – Miliboo, a digital furniture brand, recorded a turnover down 6.3% to 11 million euros, including more than 9 million collected on the French market, for the second quarter of 2023 /2024. Despite a sluggish furniture market, turnover for the first half of 2023/2024 stood at 21.7 million euros, an increase of 1.7%, constituting a new half-year record for the company launched in 2005.
Miliboo’s main priority, the gross margin rate stands at a historically high level in the first half of 2023/2024, driven by better purchasing conditions (raw materials, international freight and euro-dollar parity), accompanied by a rigorous management of offers. This progression will thus allow a strong improvement in half-yearly operational profitability with half-yearly EBITDA which will be greater than +1 million euros.
Miliboo will open a new store before the end of the year, which will bring the number of showrooms in France to 4, thus continuing the deployment of its reasoned phygital strategy.
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