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For the 2020 edition of #nofilter, her awareness campaign in favor of self-love, Monki is getting even more involved by unveiling an eco-responsible lingerie collection.
by Helena Ergisi
For her new lingerie collection, Monki once again invites women to love themselves as they are. Through #nofilter, its awareness campaign that highlights self-love, the brand advocates for unretouched fashion photos and promotes body positivity and the well-being of everyone regardless of their physical appearance. .
We thus find there all these women who make our society. Black, mixed race, blonde, brunette, round, slim … "real" women with whom we can finally identify. The campaign was photographed in Paris, by Elsa Hammarén and follows the adventures of four friends at home. A great way to celebrate sorority, in addition to self-confidence.
Love for yourself does not go without love for the planet
But this year, Monki has decided to get even more involved by offering its customers an eco-responsible lingerie collection. The lace is made from 100% recycled polyamide, and this comes from production scraps from spinning mills and sometimes from materials such as old fishing nets or rugs. This initiative aims towards a major objective which aims to use only recycled materials or those coming from sustainable sources by 2030. An inclusive and responsible campaign, what more? Well done Monki!