MoodUP, LG’s answer to Samsung’s Bespoke refrigerators

Customizable and colorful household appliances have been talked about for a few years now. Refrigerators in particular, these totemic devices in our kitchens, have often been worked on by manufacturers to give them a slightly more designer appearance than the simple white parallelepiped that we have all known. In addition to the different colors available (stainless steel, black, or even more colorful at Smeg for example), another fundamental trend, initiated by Bosch with the Vario Style models, consists in being able to change the fronts easily, to adapt the colors of the kitchen equipment. More recently, the Korean Samsung rushed into the breach with its Bespoke collection; “made to measure”, in the language of Shakespeare. Of course, the enemy brother of the South Korean firm could not sit idly by in front of this innovation. He took the concept a little further with his range of MoodUP refrigerators, presented at IFA 2022, and which to our great regret we sadly missed during our visit to the Berlin show at the beginning of last September.

The idea is very simple on paper. The doors of refrigerators stamped MoodUP actually host a large panel of LEDs that change color. The user therefore has the possibility of completely modifying the appearance of his refrigerator and switching from one color to another thanks to the ThinQ application on his smartphone. At the moment, 22 colors are available for the upper doors and 19 for the lower doors. The manufacturer also indicates that these leds can be used to send alerts to the owner of the MoodUP. A flashing sign indicates, for example, that the door is not properly closed. According to LG, you can also turn off the light panels, which will then give way to much more conventional white or gray facades.

In addition, MoodUP refrigerators are equipped with Bluetooth speakers to which different digital terminals can be connected (PC, smartphone tablets, etc.). The icing on the cake, LG promises that the LEDs will be able to work together with the music for a kitchen and discotheque effect of the best effect. We can even imagine a collaboration with Signify and its Hue connected bulbs for a totally harmonized lighting atmosphere…

Not much is known about the technologies used for food preservation. But whether on combined refrigerators, American or multi-door models (because the moodUP concept seems to be able to adapt to all refrigerator formats, even those equipped with the transparent instaview front), it’s a safe bet that the cold No Frost will reign supreme to have a very homogeneous freshness in all the compartments. There is also a risk of finding high-end features such as the 0°C drawer to better preserve very fragile foods, or a system of interior lights designed to extend the life of fruits and vegetables.

For the moment, no marketing date has yet leaked. The price is also unknown.