Everything now suggests that Netflix wants to start broadcasting live sports competitions. A predictable strategy, following the acquisition of the broadcasting rights for Ligue 1 and Ligue 2 by Amazon Prime Video. However, the number 1 in streaming is obviously not very inclined to take out big checks to compete with its rival.
The search for new things continues for Netflix. After launching its new formula (and about 10 new original series per day), the streaming giant now seems ready to turn to sports competitions. According to several reports, the firm has indeed made several offers to associations of rights holders, particularly in France. Only, Netflix obviously does not want to invest fortunes in the sector, which would prevent it from concluding these partnerships.
For example, the company is said to have recently participated in auctions for the broadcasting rights of the ATP Tour, the men’s international tennis circuit, as well as for the national competitions in France and the United Kingdom, as well as the rights for women’s tennis in addition to -Sleeve. Nevertheless, the source reports that Netflix would have quickly abandoned the project, in order to avoid overspending.
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Netflix wants to get into sports but refuses to pay too much
Following this failure, Netflix would have turned to less popular sports – and therefore, less expensive. The firm would have tried to acquire the broadcasting rights of the World Surf League, but again, without success. According to the source, the association and the platform would not have managed to agree on a price. New proof that Netflix does not want to spend a fortune on this new project.
In other words, the possible sports competitions that would arrive on Netflix will necessarily be sports less mainstream than football, to name only him. It must be said that the stakes are high for the streaming giant. If the latter has come out of the water somewhat lately, the year 2022 was very complicated from a financial point of view, both by its controversial decisions and by its catalog which is struggling to renew itself.
Netflix’s goal is crystal clear: compete with Prime Video on its home turf. After the acquisition by the latter of the broadcasting rights for Ligue 1 and Ligue 2 in France, Netflix could seek to catch up in this area… without taking too many risks.
Source: ithome