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For Reed Hastings, the co-founder of Netflix and current CEO of the company, access to streaming from anywhere will make linear television (DTT, cable and satellite) obsolete in the years to come.
TV channels know this well. Today, their main competitors are streaming services. Which are beginning to seriously take over in many parts of the world. For example, Netflix’s share of U.S. TV viewership hit an all-time high of 7.7% in June 2022 (from 6.6% in June 2021), according to Nielsen, nearly as much as the two networks. most-watched broadcasts (CBS and NBC) combined.
That’s all it takes for Netflix co-founder and co-CEO Reed Hastings to announce the death of linear television:
Streaming works everywhere, said Reed Hastings. Everyone flocks. It’s definitely the end of linear television in the next five or ten years.
Netflix’s other CEO, Ted Sarandos, chimed in:
Our biggest hits have all been released in the last twelve months, which is a phenomenal sign of progress.
French channels have organized themselves to counter streaming services with the creation of Salto: “The only totally essential offer on French content” as is the formula of Thomas Follin, boss of the service. The launch of this platform is in line with the words of Reed Hastings, showing that even TV channels are turning to streaming to meet new uses. For the moment, television remains essential for live events such as certain broadcasts or sporting events, but for how long (Roland-Garros and Ligue 1 on Amazon Prime, MLS at Apple, etc.)?