Netflix is no longer hiding it. He is ready to do anything to get his money back, even to delete your favorite subscription. A new decision that has a hard time getting through to subscribers.
The weather is no longer good at Netflix. In search of profitability, the streaming service is ready to do anything to recover money, even if it means offending its long-time subscribers. The end of account sharing is still difficult for many users, especially when the SVOD giant regularly increases its prices. His solution: to offer a subscription with cheaper ads, but to spots deemed too intrusive by many. And now Netflix is considering a new maneuver, which would mean another substantial price hike for many.
Netflix ready to change its offers
The End of Account Sharing is a commercial success for Netflix, but not a critical one. The streaming platform is being lynched, but with its new subscription with advertisements, it could simply delete one of its offers. The SVOD giant has indeed announced the outright abolition of the equivalent of the “Essential” formula in Canada. Billed 8.99 euros per month with us, it provides access to the entire catalog in 720p, without advertising but on a single screen simultaneously. Subscribers who have subscribed to this offer then have only two choices: switch to the formula with advertisements, at the rate of 4 to 5 minutes of advertisements per hour, all for 5.99 euros per month, or switch to the stand offer of 13.49 euros per month.
To enjoy Netflix in optimal conditions, you will then have to pay 4.50 euros more per month. An announcement that has a lot of trouble getting through to subscribers who had preferred to opt for the in-between, having no interest in 4K or special needs for screens. A blow for fans of the platform, especially since it remains the most expensive to date. At this stage, only Canada is affected by these changes, but it is not impossible that France will soon be subject to the same restrictions. Netflix has a habit of experimenting with its new measures in a few territories before scaling them up.
To try to recover subscribers, Netflix is also betting on another segment: video games. The publisher promises to further develop this branch of its offer to improve the user experience. He promises in any case a hundred new games will be available for free in a few months / years, including an Assassin’s Creed game developed in collaboration with Ubisoft. “Members will experience indie darlings, award-winning hits, RPGs, narrative adventures, puzzle games and more. We work with the biggest studios in the world to bring you these games »explained a representative.