Launched at the end of last year, Netflix’s Essential offer with advertising continues to find its audience.
Added to this are various optimizations carried out by the American group, in order to make the offer even more attractive.
The Netflix offer with advertisements is a hit (among young people)
It’s been a few months since Netflix launched its new subscription formula with advertisements, which has also recently been optimized, including a 1080p video stream and the possibility of using two screens simultaneously. Just over six months after its launch, the American giant’s advertising offer continues to find its audience, with Netflix claiming more than 5 million subscribers worldwide.
The American platform announces that the subscriber to its new offer is generally around 34 years old, and that it is very often a newcomer… even a former subscriber who had abandoned Netflix for financial reasons. . So successful bet!
Towards acceptable (and accepted) advertising on Netflix
” We are delighted with the success of our offer with advertising, which allows us to reach a new market segment and increase our revenues. We plan to improve our offer by offering shorter or more interactive spots “, we explain at Netflix.
Indeed, aware of the potential of its new offer, Netflix continues to refine the formula, and in particular offers shorter advertising spots, but also less frequent. Subscribers are also able to define their centers of interest in advance, in order to benefit (as much as possible) from targeted advertising.
For the American giant, it is obviously a question of making this publicity, so far persona non grataa new argument acceptable to the user, who will be able to “benefit” from personalized offers, while making some savings each month on the price of the subscription.
Remember that if the Essential offer with advertisements is displayed at 5.99 euros per month, the Premium subscription (which is free of advertisements and allows (among other things) access to 4K HDR) is for its part stalled at 17.99 euros per month. This will not prevent the American giant from reducing its expenses by at least $300 million this year, through various approaches all aimed at saving the platform as much money as possible.
Source : The echoes
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