PARIS (Reuters) – Netflix Inc could launch its new, cheaper but advertised subscription plan by the end of the year, the New York Times reported on Tuesday.
The American online video giant could also toughen its tone to fight against the sharing of access codes among its customers, according to the American newspaper, which cites an internal memo sent to Netflix staff.
The group did not immediately respond to a request for comment from Reuters.
Last month, Netflix reported a loss in subscriber numbers, the first in more than a decade, and said it expected the trend to deepen in the second quarter, leading to a stock plunge. on Wall Street.
During the first quarter, the company lost 200,000 subscribers when it expected to gain 2.5 million customers. This decline is partly explained by the decision of the American group to suspend its activities in Russia last month following the offensive in Ukraine.
This weak growth in the number of subscribers prompted Netflix to consider launching a cheaper subscription but with advertising in return, a formula that has been successful with its competitors HBO Max and Disney+.
Netflix management initially planned to launch such a formula next year, or even in two years.
(Report Akash Sriram in Bangalore, French version Matthieu Protard)
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