Netflix: the estimated number of shared accounts is maddening (and that’s why they are looking for a solution)

Netflix reports a particularly high number of shared accounts.

The platform wants to implement new measures to prevent account sharing, a decision not particularly popular among its subscribers. So, in an attempt to make its case, the streaming service is sharing some pretty impressive numbers.

A number that makes you dizzy

Is Netflix making the wrong choice by seeking to enforce tough new rules on sharing accounts outside of the home? Many of its subscribers are of this opinion and highlight the intrusive obligations of geolocation or connection at a regular rate for identification purposes.

The streaming platform itself understands that the situation is not the most pleasant, as we have seen with the imbroglio over rules put online by mistake, which customers should not have seen. However, it would seem that account sharing has now become an abusive phenomenon, if we are to believe the number that the American group has just given. Indeed, according to him, it would be close to 100 million accounts that would be exchanged in defiance of the rules!

Half illegal?

To understand the magnitude of the thing, it is enough to relate it to the number of total subscribers to the number 1 streaming service in the world. The giant thus has just over 230 million people who have subscribed to an offer with it. In short, it is therefore a little less than half of the customers applying the shared formula at the time, ” Love is sharing a password “.

A slogan that Netflix no longer really recognizes. The company has already applied its new policy in Latin America and will continue to deploy it in the coming months in other areas. Currently targeted are Canada, New Zealand, Portugal and Spain. And soon France?

Source : netflix