“Never before have so many…”
Harry Kane makes FC Bayern happy almost 100,000 times over
November 20, 2023, 1:34 p.m
17 goals in 11 Bundesliga games is a record. But Harry Kane is also setting new records elsewhere. FC Bayern’s most expensive new signing is more popular with fans than any player before. This is particularly evident in one number.
Goalscorer Harry Kane could set a record for FC Bayern Munich off the pitch. The jersey of the English national team captain, who was signed before the season, remains a big sales hit for the German football record champions. According to “Kicker”, FC Bayern ultimately suspects that more than 100,000 Kane jerseys were sold.
This would make the 30-year-old the first professional at the series champion to reach this number in one season. “Never before have so many people visited our social media channels as on the day he arrived. We are very happy that he is now wearing our jersey: Harry Kane, a sports star and gentleman who is good for FC Bayern and we want him to add a few more titles to his career,” CEO Jan-Christian Dreesen recently explained at the annual general meeting. On the weekend the Englishman signed his contract alone, around 20,000 Harry Kane jerseys were sold.
With the transfer of the Englishman they went “all in” to some extent, but it was worth it. But “100 million transfers are not the new agenda,” Dreesen said. With 17 goals in eleven games, Kane set a record. According to “Kicker”, FC Bayern expects Kane to break the record for a jersey sold in a season by Christmas. The number is said to be close to the 100,000 mark.
With Harry Kane to new record sales?
In the 2022/23 financial year, income from merchandising amounted to 110.2 million euros. The income from the Kane jerseys is not included and will only be recorded for the 2023/24 season. The previous record sales from 2019 were increased by over 100 million euros to 854.2 million, and the profit after taxes was 35.7 million euros. An incredible 536 million euros are now lying dormant in the legendary fixed-term deposit account. Diederich sees Bayern as a “lighthouse in the entire football world”.
Kane is currently traveling with England’s national team. The Bayern star scored his eighth goal in the European Championship qualification in the 2-0 win against Malta. Only Cristiano Ronaldo and Romelu Lukaku have scored more often. The Three Lions have already secured their ticket for the tournament in Germany.