Free notary fees, reductions of several thousand euros per room, free brokerage fees, free equipped kitchen… Professionals compete with discounts to attract buyers tempted by new real estate programs whose prices are increasing in the highest major cities in France. In Marseille or Rennes, the jump is greater than 15% over one year.
Against the market and the difficulties selling goods? If reservations for new housing have fallen by 40% since January, the new barometer of new real estate prices proposed by Le Laboratoire de l’immobilier shows that sales prices are resisting, especially due to a new standard…
The current supply of new apartments has changed radically; in November 2022, we still had a large majority of housing meeting the RT2012 standard. From now on, most of the programs respect RE2020, explains Franck Vignaud, the head of the study. These new regulatory requirements alone have an impact of 4 to 5% on the price of new apartments, not to mention the cost of materials which has not decreased for many months now.
Unsurprisingly, new property prices are high in big cities. The average price per square meter is thus twice as high in Paris (14,900 euros/m2) as in Lyon, second in the Top 10. Across the entire territory, the average price measured amounts to 5,980 euros in November 2023, an increase of 8.9% over one year. But prices jumped by more than 16% in Marseille and more than 20% in Rennes. The capital of Brittany is a perfect illustration of the high volatility of prices. A handful of operations located in the city center and offering more than 7,800/m was enough to cause the average price to jump in one year, specifies Le Laboratoire de l’immobilier.
| City | Average price per m2 | Evolution 2022/2023 |
|---|---|---|
| Paris | 14900 euros | + 10.6% |
| Lyon | 7172 euros | +5.6% |
| Nice | 6606 euros | + 1.4% |
| Rennes | 6377 euros | +20.4% |
| Nantes | 6027 euros | + 10% |
| Marseille | 5989 euros | + 16.5% |
| Montpellier | 5673 euros | +5.5% |
| Toulouse | 5431 euros | +11.7 |
| Strasbourg | 5361 euros | +5.8% |
| Bordeaux | 5344 euros | + 2.5% |
6% discounts
To sell these properties at high prices and attract future buyers, high-end programs to target the most solvent customers and discounts are offered by professionals. Free notary fees, reductions of several thousand euros per room, free brokerage fees, free equipped kitchen, nothing is too good.
New real estate: big discounts, free transfer rights… Developers are slashing prices
For a new property, the acquisition costs represent between 2 and 3% of the value of the property. If we add reductions of 2000, 3000 euros per room and sometimes more – up to 50,000 euros reduction for large family apartments in Ile-de-France – the discounts granted represent between 3 and 6% of the initial price, or even more. Ultimately, the net change in prices for buyers is around 4 to 5% over one year, analyzes Franck Vignaud.
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This barometer takes into account the window prices, that is to say those displayed by the promoters. Housing sold with 5.5% VAT or via the real solidarity lease (BRS) system is also excluded because these housing units are only aimed at certain buyers, subject to resource conditions.