New record for trompe-l’œil attractiveness


DECRYPTION – Foreign investment data is impressive in terms of the number of projects, less in terms of the amount invested.

This is an indicator that will delight Macronist circles, who have recently entered the presidential campaign. In 2021, in a context of economic rebound, 1,607 international investment projects were identified in the territory, according to data from Business France, the entity in charge of the country’s international attractiveness. This indicator had never been so high. It appears to be up 9% compared to 2019 and 32% compared to 2020, a low year due to the Covid-19 pandemic.

In surveys, investors say they support the president’s tax and labor law reforms. Emmanuel Macron’s effort to receive foreign leaders regularly throughout his five-year term, particularly in Versailles as part of the Choose France summit, also played a role. The improvement is clear compared to the five-year term of François Hollande.

During these years, the number of decisions for new establishments had thus gone down…

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