New Rolls-Royce Ghost Black Badge

“Dirty Rolls” they called him in the salons of the British aristocracy. Charles Rolls (1877–1910), one of the founders of the British luxury brand Rolls-Royce, always came to events at his university with a white tie. Just the tie was black with oil stains – and Rolls didn’t care. Dress code? Conventions? He whistled.

With the same attitude, Rolls-Royce is now darkening its entry-level model for the Ghost Black Badge. “Not a sub-brand, but a second skin, a kind of canvas for our special customers to express their individuality,” explains Torsten Müller-Ötvös, CEO of the British brand in the hands of BMW. Bad mummery for men and women of honor, so to speak. With a price tag of around 370,000 francs. At least.

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