New series – BMW XM: Sporty luxury SUV with giant kidneys

For all its dominant aesthetics, the BMW XM also wants to be politically correct, which hybridization is supposed to guarantee. The internal name fits: While some of the more recent M projects were named after high-proof spirits, such as “Pyrat”, “Jägermeister” or “Ramazotti”, the developers at XM were encouraged to speak of a “rock star”. This is a label that is as smooth as it is fun-free and which perfectly reflects the sophisticated character of the new series. (aum / jm)

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