Aldi, Lidl and Co. probably don’t completely ignore this fact. BVLH spokesman Böttcher assumes that all established food retailers in Germany are watching the delivery service market. “The discounters are also looking at the development so that they can act quickly if necessary,” he says.
In any case, Aldi has already experimented with food delivery services abroad. As the “Lebensmittelzeitung” reports, the discounter tested the concept in Spain and Portugal in 2021. The hope that the group would also take this step in Germany was bitterly disappointed.
However, there are indications that Aldi Süd customers in Germany will soon be able to shop by “Click and Collect”. That means you could at least choose online what you want to buy and then pick up the goods in an Aldi Süd branch.
How things will continue with Aldi, Lidl and other discounters is difficult to predict. However, Böttcher believes that “quality, sustainability, selection and service will remain important purchasing criteria in the future”. Discounters are primarily known “for their value for money”. In times of rising food prices, this image could benefit them, says the association spokesman.