Nokia G22
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Nokia C22
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Nokia took advantage of the launch of the Mobile World Congress in Barcelona to unveil a new logo. A first for almost 60 years, supposed to embody the new dynamics of the former tenor of mobile.
The iconic font used so far gives way to a more modern and colorful style. The Finnish firm believes that the latter better represents the group’s new strategy.
We built on the legacy of the previous logo, but made it more contemporary and digital, to reflect our current identity.
It has been several years since the brand completely refocused on B2C, particularly on the network and industrial digitization market. Despite everything, the firm remains associated with the smartphone market in the eyes of the general public. The current CEO also recalled it during an interview with Bloomberg. He took the opportunity to return to the new direction engaged.
In most people’s minds, we’re still a mobile phone brand, but that’s not what Nokia is. […] We want to launch a new brand that focuses on networking and industrial digitalization, which is completely different from traditional mobile phones.
HMD Global still takes care of smartphones
Nokia’s phone business was sold by Microsoft to HMD Global in 2016, and it is the latter that has since operated the license to produce affordable smartphones and tablets. The company also presented its G22 a day before the start of the event. An entry-level mobile that’s easy to repair… and still adorned with the old logo.
The manufacturer also took the opportunity to announce that part of the production would soon be assembled in Europe. Good news for the Old Continent, since HMD had like many others relocated to Asia.
This return to Europe would be motivated by security and technological considerations. HMD has already repatriated its data centers to better meet EU requirements. A strategy that could pay off, while technological sovereignty is at the heart of all debates.