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The Nothing brand recently announced the upcoming release of a new smartphone. Gradually, the contours of the latter are emerging.
Nothing Ear (1)
Introductory price €99
Carl Pei has serious notions of marketing, and he knows how to use them for his new brand Nothing. The co-founder of OnePlus has decided to drop information on his next smartphone.
While it is already possible to discover the launcher that will accompany it, Carl Pei has split a few statements on the mobile itself. Accompanied by Tom Howard, the head of design, the CEO of the firm delivered information on the design of the smartphone to the magazine wallpaper.
A sketch representing the Nothing phone (1). © Nothing
We discover that the brand wants to offer a device with a transparent back, and thus really distinguish itself from the generic aesthetics of many of its competitors. Not surprising since Nothing has already opted for this idea for its Ear wireless headphones (1), which have been a great success. Howard explains, however, that “bring out the inside” of the device is a real challenge that does not necessarily go hand in hand with the maximum optimization of space.
It was therefore necessary to make a choice among the more than 400 components that make up a smartphone in order to know which ones to highlight. The team focused on parts that they considered more interesting to show to the general public, such as the photo sensors or the coil allowing wireless charging. But this highlighting can change the usual manufacturing process.
The Nothing Ear (1) also adopt a transparent design.
Pei explains that he wants a design “iconic and easily recognizable” in order to offer a coherent vision between all its products. The founder of Nothing, whose admiration for the “Jobs style” is beyond doubt, specifies that only Apple is following this path today…
The Phone (1) and the Ear (1) will clearly be part of the same family, and as our product catalog expands, we will keep the same philosophy.
In order to reduce its carbon footprint, the Nothing Phone (1) will be designed with a recycled aluminum hinge. Apart from wireless charging, no information concerning the technical sheet of the device has leaked. The German media All About PCbased on information provided by a retailer, says it will be marketed from June 21 and mentions a price below 500 €.