Twitter has a new idea to attract brands: offer them advertising space in the eye!
Twitter’s financial difficulties are leading the social network to multiply avenues to garner new revenue. The biggest deficit currently comes from the withdrawal of a certain number of advertisers, whom Elon Musk wants to bring back. And for that, he is ready to make big gifts!
Twitter shows up to $250,000
It’s no longer a secret: Twitter needs money. And if the Twitter Blue subscription, or, who knows, the possible future sale of user names, brings money into the coffers, the social network especially needs a return from advertisers.
The big brands have indeed left the blue bird en masse after it was taken over by Elon Musk. Their departure could be partly compensated in the United States by the return of political advertising to the network, which should increase its income with the 2024 American presidential election in sight.
But that shouldn’t be enough. This is why Twitter is going, according to the wall street journaloffer advertisers free advertising inserts on the site, the value of which will be correlated to that of the investments made, up to the limit value of $250,000
More than 75% of the biggest advertisers would have left
Thus, a brand can benefit from 500,000 dollars of advertising inserts, while spending only 250,000 dollars. According to the same source, who had access to internal emails, this policy should begin on February 28.
It must be said that there is fire at home. A data analysis produced by the company Sensor Tower claims that as of January 8, more than 75 of the network’s 100 biggest advertisers present before Elon Musk’s takeover would have ceased their marketing expenditures.
And advertising is by far Twitter’s biggest source of revenue. In 2021, it simply represented 90% of the $5.1 billion earned. What justifies this major effort?
Source : Reuters, The Wall Street Journal
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