Amazon, which is not part of the Alliance, LeBonCoin and Vinted represent the top three online sales sites in France in terms of audience. Monster Studio / stock.adobe.com
The Alliance Française des Places de Marché, founded in 2022, welcomed Vinted and LeBonCoin on Tuesday.
Faced with regulatory pressures and the new responsibilities imposed on them, online sales platforms are uniting in France to be stronger, such as Vinted and LeBonCoin, which are joining the same lobby. The Alliance française des places de marché was pleased on Tuesday to welcome Vinted, LeBonCoin and the unicorn Ankorstore, giving it “good representation in terms of market share“, declared to AFP its president Sébastien Duplan.
Amazon, which is not part of the Alliance, LeBonCoin and Vinted represent the top three online sales sites in France in terms of audience, recalled the general delegate of the federation of e-commerce and sale from a distance (Fevad) Marc Lolivier in early February at Bercy. From 2019 to 2022, the business volume of marketplaces in France increased by 30%, compared to 17% for own sales, he had also indicated.
On the strength of this rise in power andfaced with a regulatory framework currently being defined“, the Alliance française des places de marché (AFDPM), founded in 2022 by Back Market, eBay, Etsy, ManoMano and Rakuten intends to “mobilize to carry the voice of the sector in France“, she said in a press release. In its viewfinder in particular, the law relating to the fight against waste and the circular economy (Agec). This provides that, on the polluter-pays principle, manufacturers are responsible for the end of life of goods falling within extended producer responsibility sectors (textiles, electronics, DIY, toys, etc.).
Thus, they are required to integrate a waste prevention and management cost into the product and to pay an eco-contribution to finance various circular economy measures (recycling, repair channels, etc.) But since January 1, 2022, still within the framework of the Agec law, platforms and marketplaces are required to assume these responsibilities in the event of default by sellers.
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A “stack of provisions”
“At ManoMano, we have 5,000 sellers on our platform and 16 million references“, figures Sébastien Duplan, also director of public affairs for the DIY equipment site. “We are faced with volumes that make generalized monitoring impossible“, he defends, with “impact on all business functions» (technical development of the sites, work with the legal department, additional financial cost of the eco-contribution, etc.) Sébastien Duplan points out «a legal obstacle: you cannot be an intermediary and have responsibility for the content, otherwise you are no longer an intermediary“.
For its part, Amazon welcomed the simplified declaration introduced by the public authorities allowing marketplaces and producers to declare their eco-contributions. In addition, the online sales giant told AFP that it had informed all partner sellers of the regulations in force and set up a dedicated portal to support them in their procedures.
In addition, very large platforms have had to comply since 2023 with other texts such as the regulation on digital services (“Digital Services Act», DSA), desired by the European Union and which will be applied to all in February 2024. The platforms must offer Internet users «a tool allowing them to easily report illegal content“, which they will have to withdraw or block “quickly” And “explain the operation of [leurs] algorithmsadvertising, indicates a government site.
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As for the marketplaces, they are asked to “better track sellers“. “It is true that we observe a stacking of provisions on the platforms, in a very short time window (…) which requires on the part of the latter a strong mobilization of resources and means“Explains to AFP the general delegate of the Fevad Marc Lolivier who believes that”however, it is important to distinguish between the two texts“. If the European DSA was “highly anticipatedby the French platforms because they make it possible to harmonize legislation at European level, the “Franco-French“Agec law”may lead to a loss of competitiveness for these players in competition with operators established outside the territoryNational, believes the general delegate.
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