Google is looking to grow its online video platform. The firm wants you to watch more advertising and will therefore make it more difficult to access the button to skip them.
If you don’t have an ad blocker or a subscription to YouTube Premium, you probably know this routine on the online video service: you open a video, the ad is triggered, and you wait to be able to play it with a button bottom right of the video.
Google has also noticed it and the firm would like to see more people watching advertisements with YouTube videos. She has been fighting for several months against ad blockers. This time, it’s another change she’s experimenting with: making it more difficult to access the button to skip the ad.
The button becomes smaller
This is the website SearchEngineLand who put his finger on this change on the part of YouTube.
Google is experimenting with a new button to skip advertising before a YouTube video. This button offers smaller text, a background with more transparency, rounded edges and a reduced size. According to Google, the goal is to make evolve the button design to be more consistent with the new YouTube design on all platforms “.
It remains to be seen whether the tests will go well for Google. Will the change affect advertising audiences on the service? Videos blocked behind the advertising page in question? The firm will have to evaluate many criteria to determine the effectiveness of its change.
Want to join a community of enthusiasts? Our Discord welcomes you, it’s a place of mutual support and passion around tech.