(CercleFinance.com) – PayPal presents a series of innovations aimed at ‘revolutionizing commerce’ through personalization based on artificial intelligence (AI), both for merchants and consumers.
The firm thus announces the launch of ‘Fastlane by PayPal’, presented as a ‘considerably faster and smarter’ payment experience or the ‘Smart Receipts’ solution, which gives customers personalized recommendations based on AI .
Paypal also mentions its advanced offers platform allowing merchants to offer ‘relevant, personalized and real-time offers to consumers’.
Additionally, the reimagined PayPal consumer app also gives shoppers new ways to earn cash back and more reasons to use PayPal.
‘PayPal’s mission is to revolutionize commerce on a global scale and today we are starting the next chapter,’ assures Alex Chriss, director of PayPal, who took the opportunity to point out that his company manages nearly 25% each year. of global e-commerce transactions.
With digital commerce expected to surpass $6 trillion in 2024, PayPal believes that ‘merchants need new, advanced ways to speed up consumer checkout processes, seamlessly and reduce lost sales.’
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