It’s all over the place at Sony which, faced with its shareholders, has developed a major conquest plan for its licenses outside the sole prism of PlayStation consoles. PC, mobile and SVOD platform, everything goes. Not to mention the PSVR2.
During a presentation of its objectives to its shareholders, Sony revealed – in graphics – to want to release many more PC and mobile games in the years to come, in addition to the launches of games for its PlayStation consoles. As a result, nearly half of the games published by Sony in 2025 would be released on these alternative platforms, marking a strategic turning point for the company.
“By expanding into PC and mobile, and it has to be said, also streaming services, we have an opportunity to move from a situation where we were present in a very narrow segment of the overall gaming software market, to a situation where we are present almost everywhere”confirmed Jim Ryan, president of Sony Interactive Entertainment, to our colleagues at Video Games Chronicle.
And Sony, according to Jim Ryan, sees this as an opportunity to put its games in the hands of many more people, which will generate strong growth in sales. In its presentation, Sony highlights the revenue already drawn from the release of flagship licenses such as Horizon Zero Dawn, Days Gone Where god of war on PC. So much so that revenues from PC sales could quickly triple. They corresponded to a turnover of around 80 million dollars last year, Sony anticipating revenues of 300 million dollars in 2022.
Sony also recalled having acquired Nixxes Software last year – a studio specializing in PC game ports – and launched a PlayStation PC label.
More paid online services
On the mobile game side, Sony does not forbid anything. After recruiting the former content manager of Apple Arcade, the company is opening the door to the co-development of games with established studios while setting up its own network of studios. As for online services associated with games, this is something the company also wants to step up. Last year, only one game took advantage of it: there are three this year and Sony anticipates 12 franchises with online services in 2025.
Films and series galore
Finally, by announcing a series Horizon Zero Dawn approaching Netflix, Sony confirms the strong ambitions it has for its licenses outside the video game market alone. For the past few months, the signatures have been linked: Twisted Metal on Peacock, god of war on Amazon Prime Video, The Last of Us on HBO, a movie Ghost of Tsushimaanother based on the series Metal Gear Solid. According to Deadline, Sony would even plan a film based on the license Gran Turismo. One more sign of Sony’s desire to make its intellectual properties exist outside the gaming market as opportunities arise, without locking itself into the shackles of a single platform or a single distributor.