(AOF) – Pernod Ricard and Kirin Brewery Company have signed an exclusive distribution agreement in continental Europe for FUJI, the highly regarded super-premium from the Kirin Brewery group. This agreement, effective since the beginning of July 2023, covers 13 European markets, including France, Italy, Poland and many countries in Central Europe. It may be extended to other countries at a later date. FUJI, produced in the brand’s historic distillery in Gotemba, a Japanese city, is available in three versions: Single Grain, Single Malt and Single Blended.
Internationally recognized, these whiskeys have each been awarded the gold medal of the International Spirits Challenge, a global competition whose last edition was held in May 2023.
Three years after its launch in Japan, FUJI is preparing to conquer the European markets thanks to Pernod Ricard’s vast distribution network. Over the past 10 years, premium Japanese whiskey (super-premium and above) has experienced, outside of Japan, an average annual growth of around 20% in volume, according to data from the IWSR (International Wine and Spirit Research).
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