Phenomenon since 2012 – Korean wave in Europe: From K-Pop to K-Wave

As an exhibition at London’s Victoria & Albert Museum testifies, a country that until a few decades ago had a lower per capita income than Haiti is now showing off with cars, smartphones and cutting-edge technology. But most of all, she wows with the K-wave, with the export of Korean culture like k-pop, k-drama, k-film, k-fashion, k-food, k-beauty.

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